Which came first the Doughnut or the Mug? The Process

Final Publication Decisions

Final Publication Decisions

Having decided that a series of flipbooks would be an appropriate choice in relation to my concept and sculpture, I turned my attention to touches that would ensure the finished thing looks professional such as the binding, printing and paper. I considered having the book printed by a flipbook company which would guarantee the book ‘flips properly’ however such a thing meant having the file prepared 4 weeks before the deadline. Time which was not available to me. Instead I turned to binding screws and 120gsm plain paper.

After progressing from drafts 2 and 3 the fourth had dimensions of 150x70mm with holes of 5mm for binding screws 20mm from the edge.

Having attempted to bind the book myself it was immediately obvious that those holes needed to be hole punched in order to be uniform and reduce the risk of creasing the paper. To do so the paper size had to be reduced to 135x70mm with holes 5mm from the edge.

The opportunity to create 3 flipbooks in relation to my concept inspired me to be more playful with the content. As previously mentioned I did a literal components list in an IKEA style. For the flipbook I decided to show each component being produced systematically starting with the blocks, then the scaffold and then the foam before finishing with the overall structure being built.

When I received the prints of the ‘components flipbook’ (above) I was disappointed with the overall effect. I felt it looked underwhelming and unprofessional, which I felt was due to the lack of colour in the publication. I therefore used blueprints to remedy this, having blue as the background with white lines helped to both reinforce the connection to conceived space as well as focusing the viewer to line being produced.

The content of the ‘structure flipbook’ which expressed an approved route of play is ironic that we should be told how to move within a space. And yet it mimics that of an escalator, using colour squares to represent movement.

The last flipbook ‘play’ shows how the doughnut can be formed into a mug and then back again. It is in this last one that shows the potential everyday matter can be morphed and that is why it is perfect for lived space. I hope it enlightens those who play with it to experience new and unfamiliar things.

I believe that this playful way of communicating to be effective. It removes the dull barrier of art jargon that masks what artists want to say without being patronising to an unknowing audience. It sets the tone of play throughout the whole installation while also staying true to its manual-like inspiration of diagrams.

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